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⁣Tencent Video Have the NBA Copyright from OnlineService's blog

Tencent Sports officially handed over the NBA copyright operation business to Tencent Video as early as last year. The NBA copyright cost center will be relocated to Tencent Video. In the future, Tencent Video will mainly bear the copyright cost of the NBA.




As we all know, Tencent Sports successfully renewed its contract with the NBA for five years in July 2019. The contract period will be from 2020 to 2025, with a total price of approximately $1.5 billion in five years. Tencent Sports will continue to become the exclusive digital media partner of NBA China. Since then, due to the Morey incident in October 2019, the NBA has been extremely cold in China. Tencent Sports once stopped broadcasting the NBA, and thereafter only broadcast one NBA game every day. Entering 2020, due to the epidemic raging around the world, the NBA announced a suspension of games on March 12. Now the NBA will play in Orlando on July 31, but only 22 teams will participate in the rematch.

With the subsequent rematch of the NBA, Tencent Sports decided to transfer the NBA copyright business to Tencent Video to promote the integration of video business, and Tencent Sports will also adjust its organizational structure accordingly. Prior to this, Tencent Video and Tencent Sports have jointly created sports entertainment reality shows. One of the most well-known shows is the large-scale star competitive sports event "Supernova National Games" jointly produced by Tencent Video and Tencent Sports.

Tencent Video promises that fans’ watching habits will not be affected, and the Tencent Video team will also develop other NBA-related specialty products. In the future, both Tencent Video and Tencent Sports will be able to watch NBA live and on-demand.

Tencent Sports has transferred the copyright cost center of the NBA to Tencent Video. In the future, Tencent Video will mainly bear the copyright cost of the NBA. It can be seen that under such changes, the corresponding income attribution and membership fee models will also be adjusted in line with the changes. And this has also triggered speculation within Tencent Sports about whether there will be a new round of organizational adjustments to adapt to the project operation after copyright changes.

If you are overseas and want to watch the progress of NBA games simultaneously, make sure you have WeTV VIP Accounts. If not, there is a cheap WeTV VIP Top Up service for sale on the 5mmo website.

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By OnlineService
Added Apr 26

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